Google Cloud Platform Blog: Media Solutions to empower artists and creative professionals

Google Cloud Platform Blog

Product updates, customer stories, and tips and tricks on Google Cloud Platform

Media Solutions to empower artists and creative professionals

Monday, August 10, 2015

Google is looking forward to the incredible energy this week at SIGGRAPH 2015. We invite you to attend our tech talks to learn more about cloud-based rendering and data processing on Tuesday 8/11, starting at 3pm in meeting room Georgia I at the JW Marriott LA Live. Throughout the conference, the Cloud Platform team will join its creative partners including Avere, Chaos Group, The Foundry, Pixar, and Thinkbox Software. Be on the lookout for their exhibit booths where we look forward to meeting with attendees alongside them!
As SIGGRAPH kicks off, top of mind for the Cloud Platform team is the importance of protecting the work of creative professionals. World-class security has been at Google’s core from our early days, and security remains our key focus on Cloud Platform. We are working closely with media and creative companies, taking steps to meet the most stringent security requirements in the industry. As guidelines and company-specific requirements for content protection evolve, we will work jointly with studios and governance bodies to ensure Google meets the highest standards of data security and integrity.
Today we are pleased to announce the public beta of our cloud-native rendering solution Zync, available to artists next week on August 20th. To celebrate artists’ creativity, we’re inviting users to sign up and be among the first to use Zync for cloud-based graphics rendering powered by Google Cloud Platform. In addition to earning additional free-trial credit, Google will curate the best work rendered on Zync to showcase the artists or their studios on Google’s media website.
Creative professionals are increasingly looking to Google’s global infrastructure to power key media workflows including graphics rendering, media archival, and video processing ranging from transcoding to content distribution around the world for livestreaming. Today we’re launching Media Solutions by Google Cloud Platform to showcase ways in which creative companies have harnessed Cloud Platform, and to begin providing technical content for companies to bridge their existing operations to the cloud -- from large studios all the way to the individual artist.
Our customers and our partners continue to contribute significantly to Google Cloud Platform’s growing ecosystem in media. Trailblazing customers focused on graphics rendering, such as Atomic Fiction, Framestore, and RodeoFX, are pushing what’s possible with creativity in the cloud. iStreamPlanet’s live video-streaming SaaS reaffirms the notion that cloud is fundamentally about enabling companies to focus on their core competencies rather than on infrastructure. Our partner Avere Systems recently announced the general availability of their high-performance NAS for Google Cloud Platform, helping customers bridge compute and storage-intensive workloads seamlessly between on-prem and the cloud.
Stay tuned in to the Google Cloud Platform blog all week where each day we’ll dive deeper into a media topic of interest. If you’d prefer not to wait, visit the Media Solutions site or sign up to participate in our upcoming #RenderMore showcase for artists.
- Posted by Andy Tzou, Product Marketing Manager, Google Cloud Platform